Food packaging: the most moving elements

　　There is no doubt about the importance of packaging in the food industry, which can be said to be the face of packaging. In recent years, people have launched many discussions on the problem of packaging design appearance, and novel and unique packaging has also become an important means to attract customers. In fact, the essence of design is to solve problems. Tall packaging is used to attract eyeballs. Comfortable details can be remembered for a long time.

　　The popularity of one-man food has promoted the development of small packaging. Small packages are easy to carry, easy to use and waste free, which are popular with many consumers.

　　For example, for families with low cooking frequency, excessive capacity of condiment packaging is also a problem.

　　For example, anise, cardamom and other spices that are not commonly used are often used only a little when the shelf life comes, and can only be discarded. Therefore, in order to avoid waste, many families even choose to buy a single condiment, which affects the quality of life.

　　Therefore, the designer has designed a pre weighed aluminum package for Occo, a condiment brand. Small packages can allow spices to be used up before the shelf life. Compared with plastic, aluminum containers are 100% recyclable. In addition, the brand has also designed a recipe card for spices, which can be used for packaging and purchasing spices. In addition to convenient access and storage, there are many dimensions that can be considered for the convenience of packaging.

　　Emotional experience

　　Packaging should not only meet basic needs, but also provide and meet more "emotional and emotional values". With the help of packaging, we can resonate with consumers from the details, gradually establish emotional ties, deepen consumers' impression of the brand, and improve consumers' stickiness.

　　DIY design is more common in hand gifts. DIY's product packaging will also make people feel full of love and warmth.

　　In addition to being used by consumers to convey emotions, packaging also often conveys the brand's "silent advertising" to consumers.

　　It is reported that "Postcard from Orange Farmer" is an orange juice package redesigned for famous old coffee shops in Ehime County to help promote local agricultural products under the impact of the epidemic. The package carries product information and farmers' minds in the form of postcards. Stamps as labels can be more flexibly applied to different products.

　　Environmental trend

　　In the global scope, sustainable packaging is an important topic. In China, the post-90s are the main consumers. They have distinctive personality, pay most attention to environmental protection, and are willing to pay for green packaging. They hope to use fully recyclable and degradable materials in various dietary scenarios.

　　In 2021, the global whisky brand Johnnie Walker will launch a limited edition of Johnnie Walker whisky using paper bottles instead of glass bottles. According to its parent company Diageo, this is the first plastic free paper based liquor bottle in the world. The packaging paper uses wood pulp from a sustainable source. In order to create bottles, Diageo cooperates with the risk management company Pilot Lite to launch the sustainable packaging technology company Pulpex Limited. Other major international enterprise groups such as Unilever and Pepsi Cola also join Diageo.

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