Regional culture in packaging: from minority to thousands of favorites

　　The application of regional culture in packaging has a long history, from ancient baskets, bamboo tubes, ceramics, paper art to modern composite plastics, cans and bottles, we can see the shadow of regional culture. Regional culture has a strong uniqueness, especially in modern society, the application of regional culture in packaging can enable consumers to better understand products and promote consumption. However, in the process of going global, regional culture is inevitably labeled as "minority" and "rustic", and even "acclimatized" in some regions. Today, Beiyin Packaging starts from the application of regional culture in packaging, and analyzes how regional culture moves from "minority" to "thousands of favorites".

　　What is regional culture?

　　Regional culture is a culture with regional characteristics formed under the influence of three factors, namely, geographical location, lifestyle of contemporary people for generations and local customs. The formation of regional culture is a long-term process. Regional culture is constantly developing and changing, but it is relatively stable at a certain stage. The regionality of packaging refers to the absorption of local, national, folk style and various cultural traces left by the regional history in the design.

　　The Application of Regional Culture in Packaging

　　To embody regional culture in packaging, we should not only reflect the uniqueness of the culture, but also fit the product to protect and promote it. The most common elements in the application of regional culture in packaging are cultural symbols, cultural backgrounds and materials.

　　cultural icon

　　The cultural symbols of a region are internalized in packaging, which can be expressed through graphic elements, text elements and color elements. Graphic elements are intuitionistic. The skillful use of typical graphic elements of tourist destinations can promote the sales of goods in the area. Good design works can not be separated from color, which is particularly prominent in food packaging design. The packaging design of food in tourist destinations can fully display the color of regional image and attract tourists' consumption psychology with local potential color elements. Food packaging design should fully consider the combination of regional culture and traditional colors, draw unique colors from regional culture, and skillfully apply them to packaging design.

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