Tel: +86 188 2689 9458
source:other news release time:2023-02-02 Hits:
1. The package does not highlight the sales proposition of the product
Products can meet the needs and belonging of consumers through packaging design. However, when the packaging design of a product lacks a theme, it is easy to lose to the competitive product with a theme, which means that the sales proposition of the product is suppressed. When consumers choose bagged candy, will they choose a brand with holiday words and red patterns or a common brand with only words at the same price? The results are self-evident.
2. The packaging pattern is completely different from the product connotation
The packaging design of some enterprises is undertaken by printing plants, and the design capabilities of printing plants are often uneven. The design of some small printing houses is usually surprising. For example, the packaging design of edible plums is clear, but the packaging bags are printed with flowers and plants. At this time, consumers will feel confused. After careful observation, they will usually give up buying because they question the product level. Recommended reading: Dr. Lv's food brand design
3. The packaging is too fancy
In order to achieve the purpose of differentiation, some products are used to taking the "shortcut", that is, not through the product itself to form differentiation, but through the "luxury line" of packaging, which often exceeds the loss. For example, a brand's egg packaging is like a luxury. Some consumers joke that they don't like to eat when they buy, and they don't want to throw away the box. As a result, they did not buy at all. It can be seen that excessive luxury packaging without the support of high-quality products is often regarded as a gimmick, which ends in showing off and no one applauds.
4. Non conformity of packaging
The target consumers of a domestic functional beverage brand are the people who exercise a lot, but their packaging is glass bottles. Here's a question. The glass itself is fragile. It is a habit to protect your body. The functional sports drink in the glass bottle is obviously difficult to appreciate. In addition, some outdoor leisure foods often neglect a problem in packaging design, that is, the packaging is too heavy. Many products lose more market opportunities because of their heavy weight, inconvenience to carry and easy deformation of packaging. These are the result of neglecting behavior habits.
5. The packaging is out of fashion
Although packaging is now an enterprise behavior, there is a trend. For example, the quietly popular environmental protection packaging should not be taken lightly. Environmental protection packaging directly reflects the concern of enterprises to consumers. Such enterprises are easily recognized by consumers. For example, Amway products sold directly are basically environmentally friendly recycled packaging. Such packaging can not only protect the ecological environment, but also protect the nature of products to the greatest extent.
Read recommendations:
Wholesale High Barrier Plastic Stand Up Flat Bottom Pet Dog Food Packaging Bag
digital flexible packaging price
Popular recommendation
Coffee & Tea pouch
125g 250g 500g 1kg Aluminum Foil Flat Bottom Coffee Bean Bags With Valve
Hot Sale BPA Free Plastic Drink Juice Fruit Liquid Packaging Stand Up Bag Spout Pouch
juice bag in box
digital flexible packaging maker
refillable spout pouches
Spout pouch sales
spout pouch packaging supplier
aluminium spout pouch price
Spout pouch Vendor
Understand the wholesale prices of plastic packaging bags
juice bag in box Factory.Classification of liquid packaging bags
Advantages of BIB packaging compared to other packaging methods
How to determine whether the food packaging bag is regular?
Is it normal for frozen food packaging bags to bulge?
Method of using electrostatic adsorption for thermal shrinkage of plastic packaging.Vacuum zipper ba
Do you know these characteristics of the bag in the box?
ordering flexible packaging film roll sales.The shortcomings of environmental bags
What are the ingredients of raw materials for the production of degradable plastic bags?
Is the food vacuum packaging bag resistant to high temperature?
Why choose plastic vacuum bag for food packaging?
Transparent high-temperature cooking bag
How to Prevent Plastic Packaging Bag from Aging
Common Mistakes about Plastic Packaging Bags
Some things to pay attention to when processing packaging bags
It is important for vacuum bag manufacturers to understand customer needs.vacuum zipper bags company
Development history of biodegradable plastic bags
Coffee Bag's four types of packaging
What are the characteristics of liquid packaging bags.Flexible Packaging Film sales
Packaging bag winding packaging machine and packer