Nowadays, beauty is the most important thing. The design of most food
packaging focuses on high-end, grand and exquisite, and promises to make the
products unbearable. In fact, the essence of design is to solve problems,
provide consumers with more convenience through packaging, and solve problems
encountered in actual use.
1、 Small size packaging
Packaging is not only packaging, but also part of the product experience.
Excellent packaging should not only meet the brand image design, but also return
to "service awareness" - to provide a good experience for consumers' actual
needs.
The survey found that small packaging is an important development trend at
present.
The most obvious advantage of small packaging is that it is convenient to
carry and use at any time. The goods in small packaging can be used up at one
time, without considering the subsequent preservation, and it is also more
portable, easy to carry and flow. If the packaging specification of a food is
too large, the food that has been stored for too long is likely to become not
fresh enough, and it is also easy to deteriorate and cause waste.
Now there are many kinds of goods, and consumers want to try different
kinds of goods. Large size packaging will hinder such consumers' wishes. For
example, plum, biscuits, etc., the most common one is a large package, with
different tastes in separate packages.
At the early stage of a new product's launch, because consumers do not know
about it, they are not sure what the product is like. At this time, consumers
are more willing to buy a small amount of try, so using small plastic packaging
bags to package the product will make consumers more willing and more tolerant
to try.
2、 Take care of the needs of small groups
At present, most of the packaging is aimed at ordinary consumers. Although
we continue to make refined classification, such as distinguishing products for
the elderly and children, few people are involved in the demand market for small
groups.
For example, people with disabilities. The core demand of the disabled is
to live independently. Braille, the blind way and the guide dog give them access
to the world, but there is no Braille in daily life. Even in large supermarkets,
there is still no food packaged with Braille remarks.
There can be signs designed for blind people at food details.
Some people say that blind people may not be able to go to the supermarket
in the current environment, let alone choose and buy goods independently. In
fact, this kind of design is more like psychological comfort to the blind at the
current stage when the infrastructure of the blind is not perfect. The blind
can't buy it, but the blind's family can buy it for him, take it home for the
blind to use, or just introduce the packaging function of the product, which can
also bring happiness to the blind.
3、 Use demand
To meet the needs of consumers, it can quickly establish a bridge with
consumers, close the relationship with consumers, and lay a foundation for
secondary consumption.
For example, Hamburgers are large, and it is unacceptable for some women to
open their mouths and bite directly, which will make their facial features
perform exaggerated actions.
The burger brand Freshness Burger found that the sales of classic burgers
were not ideal, and was aware of the concern of women, so Japan Telecom designed
a hamburger package The Freedom Wrapper that can cover the face.
When girls eat hamburgers, they can cover their faces with this wrapping
paper until they finish chewing and close their mouths before taking the
wrapping paper off, which can not only enjoy the happiness of hamburgers, but
also keep themselves clean and tidy all the time.
Requirements for medical packaging bags.
Main functions of medical packaging
The main function of medical packaging bags is to let air and sterilization
media pass through, and provide biological barriers for sterile articles to
ensure that the articles have been stored within a certain period of time. Time
in transfer and stored procedures. Sterility.
The sterile packaging materials used by China's disinfection supply center
mainly include cotton cloth, medical wrinkle paper, paper plastic packaging
bags, non-woven fabrics and hard containers.
Read recommendations:
Laminated Aluminum Foil Zip Lock Bag Stand Up Pouch /Matt White Foil Pouch /Zip Lock Coffee Bag
spout pouch bags sales
Spout pouch flexibility manufacturer
Several common coffee bag materials
How to judge the authenticity of degradable plastic bags?