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source:other news release time:2023-10-12 Hits:

(1) Classification of consumer groups

Based on the service nature of Ginza Mall, the consumer group can be divided into two categories: first, consumers of high-end luxury brands. 2、 Consumers who consume essential goods for daily life.

(2) Consumption characteristics

Based on the analysis of consumer groups in Ginza Mall, it can be concluded that:

Consumers who consume high-end luxury brands. The vast majority of such consumers have strong economic strength and stable social status, or have a high level of cultural cultivation and taste appreciation. Compared to the quality and price of the brand, they are more concerned about the services they enjoy during shopping and the atmosphere created by the shopping environment.

Consumers who consume essential goods for daily life. The target audience covered by such consumers is relatively complex, whether it is individuals with high income social status or working class with average income. There is no clear division of regions for daily necessities.

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