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Top-line packaging

Can plastic packaging add value to goods?

source:other news release time:2022-10-25 Hits:    

  

  Plastic packaging bag is the continuation of the production of goods, products through packaging to avoid all kinds of damage and avoid rabbit to avoid reducing or losing its original value. Thus, the value of the input package is not only recouped when the product is sold, but also adds value to the product. The value-added function of packaging is not only reflected in the packaging directly to add value to the commodity this is the most direct value-added way, and more reflected in the packaging to shape the brand value reflected by the famous brand this intangible and huge value-added way. For example, the world famous carbonated beverage brand "Coca-cola" was valued as high as 5,507.9 billion euros (483 billion yuan) by the brand value consultancy Eurobrand in 2011, making it the second most valuable brand in the world. The brand itself does not have commodity attributes, but it can be auctioned to obtain the form of commodity through the price assigned to it. The process of transforming the brand into commodity may bring huge direct or potential economic benefits to the enterprise. The appropriate use of packaging value improvement strategy will achieve twice the result with half the effort, highly profitable effect.

  Packaging terms: sales packaging, that is to sell as the main purpose, together with the contents of the packaging reach the hands of consumers. It has the function of protecting, beautifying, publicizing products and promoting sales. Therefore, the requirements of plastic packaging bags not only have the protection of goods, but also pay more attention to the promotion and value-added function of packaging, through the means of packaging decoration design to establish the image of goods and enterprises, attract consumers, improve the competitiveness of goods. Generally can be put on the shelf to sell the packaging form (smaller size) belong to the sales packaging, such as bottles, cans, bags and their combination packaging, etc. 2 Transport Package GBT4122.12008 packaging terms: transport packaging, namely transport storage for the main purpose of packaging. It has the function of ensuring the safety of products, convenient storage, transportation, loading and unloading, accelerating handover and point inspection. Therefore, transport packaging should have a good protection function and convenient storage, transportation and loading and unloading function, its appearance of storage and transportation precautions should be obvious text description or diagram, such as "rain", "flammable", "not inverted" and so on. Generally, the packaging that can be directly placed in the warehouse or transportation means is transportation packaging (large volume). The common transportation packaging includes corrugated cartons, wooden cases, metal drums, various pallets, containers, etc.


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