
In response to consumers’ complaints that the production date and shelf life
of prepackaged foods are “too small, light in color, and deeply hidden”, the
State Administration for Market Regulation issued the “Announcement on
Encouraging Food Companies to Optimize the Production Date and Shelf Life
Labeling of Prepackaged Foods” on the 26th. , to encourage food companies to
actively take targeted improvement measures to facilitate clear identification
by consumers.
Currently, there are irregularities in the production date and shelf life on
the packaging of prepackaged foods sold on the market. Some production dates are
marked in random positions, playing "hide and seek" with consumers; some
production dates are marked with too small text and irregular fonts, making it
difficult to identify; some production dates are marked with "invisibility" and
transparent packaging. The packaging is printed with gray characters and purple
with black characters, which tests consumers' "eyesight"; some shelf life
requires calculation and judgment of the expiration date, which tests consumers'
"brain power".
In terms of convenience for consumers to find, the announcement encourages
food companies to prominently mark the minimum sales package of pre-packaged
food on the main display panel; if the minimum sales package has multiple
layers, mark it on the outermost package; adopt the "See a certain location on
the package" If the production date and shelf life are marked in the form of ",
the location should be clear and obvious, the description should be accurate,
and it should be easy to find.
In terms of convenience for consumers to read, the announcement encourages
food companies to use text, numbers, and symbols with a minimum height of not
less than 3 mm and a ratio of height to width not greater than 3:1; use black
text on a white background and other background colors to contrast with the
color of the date Obvious forms and clear markings; improve coding, printing and
other technologies and equipment to ensure long-lasting and clear marking
content.
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