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source:other news release time:2023-07-03 Hits:
A product may have a packaging, and the toothpaste bag containing toothpaste often has a cardboard box on top of it for transportation and handling. Packaging has four functions: (1) This is the most important function, which refers to protecting the packaged goods from risks and damage, such as leakage, waste, theft, loss, scattering, doping, shrinkage, and discoloration. During the period from production to use, protective measures are very important. If the packaging cannot protect the items inside, it is a failure. (2) Provide convenience. Manufacturers, marketers and customers need to move their products from one place to another. Toothpaste or nails can be easily moved in the warehouse when placed in a paper box. The inconvenient packaging of Pickled vegetables and washing powder has been replaced by the current small packaging; It is very convenient for consumers to purchase and take home at this time. (3) In order to distinguish, the packaging must indicate the product model, quantity, brand, and the name of the manufacturer or retailer. Packaging can help warehouse managers accurately locate products and also help consumers find what they want. (4) Promote the sales of a certain brand, especially in self selected stores. In the store, packaging attracts customers' attention and can turn their attention into interest. Some people believe that "every packaging box is a billboard." Good packaging can enhance the attractiveness of new products, and the value of the packaging itself can also motivate consumers to purchase a certain product. In addition, increasing the attractiveness of packaging is cheaper than increasing the unit price of the product
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