Analysis of the prospect of the new tea industry, in addition to taste, packaging is also the focus

　　One of the hot words in 2022 is "the first cup of milk tea in autumn". Milk tea gradually integrates into people's social life and becomes the standard for contemporary young people. With the popularity of milk tea, the milk tea industry has continuously launched new products. Some merchants mix fruit, fresh milk, cheese, and tea in a certain proportion to form new tea drinks. This kind of milk tea is loved and sought after by more and more people.

　　1. The characteristics of new tea drinks

　　The new tea drink is mainly characterized by "three new": First, fresh ingredients. Among the new tea products, fresh milk, fruits, cheese, nuts, cassava and other rich ingredients will be used. The second is to embrace new technology. In the process of processing and sale, we attach importance to the application of digitalization and new technologies to achieve high -efficiency cooperation of man -machines. The third is to present brand value from a new perspective. Attach importance to customer experience, and pay special attention to the customer's identity of the brand. The most common brands in the new tea drinks include Naixue's tea and hi tea.

　　Second, new tea market size

　　In 2020, the new crown pneumonia's epidemic affected global consumption. Under the call of "New Year's Eve", the catering industry expanded against the trend, and the new tea market will further expand. Data show that my country's new tea market size increased from 44.2 billion yuan in 2017 to 97.8 billion yuan in 2019, with an average annual compound growth rate of 48.75%. It is expected that my country's new tea market will exceed 117.4 billion yuan in 2022.

　　Third, the development direction of new tea drinks

　　Taste. In 2021, the new tea consumer market exceeded 100 billion levels. Various new tea drinks emerged endlessly. The phenomenon of homogeneity was serious. The taste is the most basic and essential characteristic of milk tea. The most important reason for consumers to choose milk tea must be the taste. Therefore, new tea drinks should be continuously improved to adapt to new needs of consumers. At the same time, it can create the main type of drinking drinks, such as the meat grapes of the tea is the core drink, accounting for about 30%of operating income.

　　Constantly launch new products. Milk tea shops can continuously develop new products, broaden product categories, and allow consumers to continue to contact new things, which can create exclusive memory points for consumers and increase consumer viscosity.

　　For example, Naixue's tea, in 2021, has launched a variety of retail products such as bubble water and snacks in order to meet the diverse needs. Hi Tea launches tea gift boxes, snacks and bottled beverages, and bottle -beverage products "Hi Xiaoxiao" brand entered the circulation channels such as convenience stores. Tea Baidao launched the drinking ginger ginger and pineapple last year. Most consumers' combination of feedback from ginger and pineapple is very novel, fragrant but not spicy, and the taste is good.

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