Tel: +86 188 2689 9458
source:other news release time:2023-02-06 Hits:
One of the hot words in 2022 is "the first cup of milk tea in autumn". Milk tea gradually integrates into people's social life and becomes the standard for contemporary young people. With the popularity of milk tea, the milk tea industry has continuously launched new products. Some merchants mix fruit, fresh milk, cheese, and tea in a certain proportion to form new tea drinks. This kind of milk tea is loved and sought after by more and more people.
1. The characteristics of new tea drinks
The new tea drink is mainly characterized by "three new": First, fresh ingredients. Among the new tea products, fresh milk, fruits, cheese, nuts, cassava and other rich ingredients will be used. The second is to embrace new technology. In the process of processing and sale, we attach importance to the application of digitalization and new technologies to achieve high -efficiency cooperation of man -machines. The third is to present brand value from a new perspective. Attach importance to customer experience, and pay special attention to the customer's identity of the brand. The most common brands in the new tea drinks include Naixue's tea and hi tea.
Second, new tea market size
In 2020, the new crown pneumonia's epidemic affected global consumption. Under the call of "New Year's Eve", the catering industry expanded against the trend, and the new tea market will further expand. Data show that my country's new tea market size increased from 44.2 billion yuan in 2017 to 97.8 billion yuan in 2019, with an average annual compound growth rate of 48.75%. It is expected that my country's new tea market will exceed 117.4 billion yuan in 2022.
Third, the development direction of new tea drinks
Taste. In 2021, the new tea consumer market exceeded 100 billion levels. Various new tea drinks emerged endlessly. The phenomenon of homogeneity was serious. The taste is the most basic and essential characteristic of milk tea. The most important reason for consumers to choose milk tea must be the taste. Therefore, new tea drinks should be continuously improved to adapt to new needs of consumers. At the same time, it can create the main type of drinking drinks, such as the meat grapes of the tea is the core drink, accounting for about 30%of operating income.
Constantly launch new products. Milk tea shops can continuously develop new products, broaden product categories, and allow consumers to continue to contact new things, which can create exclusive memory points for consumers and increase consumer viscosity.
For example, Naixue's tea, in 2021, has launched a variety of retail products such as bubble water and snacks in order to meet the diverse needs. Hi Tea launches tea gift boxes, snacks and bottled beverages, and bottle -beverage products "Hi Xiaoxiao" brand entered the circulation channels such as convenience stores. Tea Baidao launched the drinking ginger ginger and pineapple last year. Most consumers' combination of feedback from ginger and pineapple is very novel, fragrant but not spicy, and the taste is good.
Read recommendations:
3L 5L Bag-In-Box Wine Dispenser Coffee/ Juice/ Water/ Oil Bag-In-Box With Valve
coffee grinds pouch Production
What are the aspects of food packaging?reusable Snack food bag Manufacturing
Popular recommendation
Wholesale Price Biodegradable Aluminum 3 Three Side Seal High Temperature Microwavable Food Retort S
Hot Sale BPA Free Plastic Drink Juice Fruit Liquid Packaging Stand Up Bag Spout Pouch
125g 250g 500g 1kg Aluminum Foil Flat Bottom Coffee Bean Bags With Valve
smart food Snack food bag
Spout pouch flexibility sales
coffee grinds pouch distributors
bag in box wine dispenser
bag in box wine price
Coffee Tea pouch Manufacturing
bag in box packaging distributors
Features and uses of textured vacuum bag
Sterile packaging bag.aluminum foil bag large custom
Key Players in Bag-in-Box Industry
What are the requirements for dried fruit packaging bags in food packaging bags.fruit and vegetables
Precautions for use of degradable plastic bags
Creative design of coffee bag
Is it normal for frozen food packaging bags to bulge?
What are the advantages of liquid chemical packaging bags in transportation?
Classification and material of packaging bags
Spout pouch - a new fashion and portable option.aluminium spout pouch sales
Vacuum packaging bag is a choice with strong health awareness
Bag in box wine has more advantages than traditional bottled wine.bag in box wholesaler
Since you choose the nylon vacuum packaging bag, you should know its advantages.vacuum sealer bags f
Principles and how to use medical sterilization packaging bags.coffee pouch with valve packaging
Suitable plastic packaging bag.stand up coffee packaging
What are the advantages of Plastic Bubble Mailer Bags.biodegradable clear mailing bags Solution
How to pump the vacuum bag fastest
Reasons for wrinkles in high-temperature cooking bags after sterilization.aluminum foil bags for coo
Antique advertising bag.Aluminum foil bag maker
Food safety testing methods for liquid packaging bags.digital flexible packaging