Seven factors that should be paid attention to in the design of vacuum food packaging bags

　　When printing bags, in order to give you a certain beauty, they will design related colors and backgrounds as product promotion. Food vacuum packaging bags are a way to display products. So what are the aesthetic psychology of this food vacuum packaging bag?

　　The food packaging bags are different and light. To show so many tastes on the packaging, the taste is mainly sweet, salty, sour, bitter, and spicy. And to send the information to consumers correctly, the designer must perform according to the methods and laws of things the above person knows. For example, red fruits give people a sweet taste. Therefore, red is mainly used to pack the sweet taste. In addition, red also gives people a warm, festive and revolutionary association. Therefore, the application of red on food, smoke, and alcohol has a festive and enthusiastic meaning. The yellow is reminiscent of the pastoral pastry, which exudes a seductive fragrance. Therefore, when it means the fragrance of food, use yellow. Orange yellow is between red and yellow, and its passing taste is like orange, sweet and slightly sour. When the taste and taste and taste of freshness, tenderness, crispness, and acid are generally expressed in the color of the green series.

　　1 color psychological overview

　　It usually includes all kinds of knowledge accumulated from past life experience. Bi Fa Wang Mei quenching thirst is because people see cyan plums, and color psychology refers to the subjective psychological response caused by the objective color world. People's psychological feelings of food packaging are actually a comprehensive reflection of multiple information. The experience tells me that this plum is very sour, which makes people have a corresponding physiological reaction.

　　2 color warmth

　　It is easy to think of the sun, flames, etc., red, orange, yellow is warm. The warmth occurs; and the blue and blue are cold colors, it is easy to think of ice, snow, ocean, clear spring, etc., and the coolness occurs. In addition, the general color adding red will tend to be cold, and black will tend to warm. Drink packaging is mostly cold, and liquor packaging is mostly warm.

　　3 color sense

　　Among them, the redness is the lightest; the deep dark color and the warm color of the color are heavy, and the severity of the color is mainly determined by the brightness of the color. The light color and cold color of the brightness feel light. Among them, black is the heaviest. The color with the same lightness and high purity feels lighter, and the cold color looks lighter than warm colors.

　　4 color distance

　　Some make people feel prominent or closer, color on the same plane. Some make people feel farther or farther. The sense of advancement and retreat in this distance mainly depends on the brightness and hue, which is generally warm and cold; the color is close, the color is far away; the color is close, the gray is far away; Forty color. The distinctive and clear warm color is conducive to highlighting the theme; blur and dark cold colors can set off the theme.

　　5 color taste

　　Color can cause food taste. As soon as people see red candy packaging, food packaging. You will feel sweet; as soon as you see the light yellow on the cake, you will feel milk. Generally speaking, red, yellow, and red have a sweet taste; green has a sour taste; black has bitter taste; white and cyan have salty flavor; yellow and beige have milky flavor. Different flavors of foods with corresponding colors can stimulate consumers' desire to buy and achieve better results.

　　6 colorful and simple sense

　　Such as red, orange, yellow, etc. have a strong sense of luxury, a bright color with a higher purity and brightness. The calm colors with lower purity and lightness, such as blue and green, are simple and elegant.

　　7 The relationship between color psychology and age of food packaging

　　The physiological structure also changes, and people change with age. The psychological impact of color will also be different. Most children like very distinctive colors, red and yellow are the preferences of ordinary babies. Children 4-9 years old love red, and children over 9 years old love green. A survey shows that the colors of boys are green, red, yellow, white, and black. Girls' favorite colors are sorted with green, red, white, yellow, and black. Green and red are the colors of male and girls, and black is generally unpopular. This statistical results indicate that young people prefer green and red, because green and red are reminiscent of vibrant nature and vibrant red trees in nature. Psychological traits are consistent with the rich life experience and cultural knowledge. In addition to the Lenovo of life, the love of color has more cultural factors. Therefore, the food packaging design is carried out according to the color psychology of consumer groups at different ages.

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