High end tea packaging design, what wins?coffee tea pouch price

　　China is the hometown of tea. Chinese people love tea and regard it as a "national drink". As Mr. Liang Shiqiu said in Drinking Tea, "Where there are Chinese people, there is tea." Tea has become a symbol of China. As for high-end tea, in addition to excellent quality, packaging is also the key to sales and circulation. Unique packaging is a kind of visual enjoyment, which is the finishing touch for high-end tea. Today, Giant Packaging will talk about the design points of high-end tea packaging.

　　1、 Material

　　High end tea packaging is generally composed of internal and external parts. The internal part is the packaging that directly contacts the tea. Bagged and light packaging are the most common, while the external part is the packaging that best reflects the beauty, most of which are cardboard boxes, metal boxes, etc. Most of the domestic scented tea is stored and transported conveniently in bottles. The tea cake is mostly packaged by traditional paper. Therefore, before designing the outer packaging of tea, we should focus on the specific types of tea and the original packaging methods of tea in people's minds under traditional circumstances.

　　Tea leaves are easy to be damped when placed at room temperature, affecting the taste. Therefore, in the packaging, we should first choose anti oxidation and moisture-proof materials, and it is better to also have the function of preventing high temperature. The common materials of tea inner packaging include pure aluminum foil, metal cans, etc. This material has good light shielding and high barrier performance.

　　The cardboard box of external packaging has good shape, high color value, and is easy to print. Compared with the metal box, it has higher cost performance. The metal box is stronger, can be reused, and has better environmental protection, which can stimulate consumers' environmental protection data.

　　2、 Luxury is the mainstream

　　Luxury is synonymous with high-end. In the high-end tea market, the concept of light and extravagant packaging can complement the products better.

　　Light luxury is a very new concept at present. It is not luxury, but it is not simple. It should give people a fresh feeling of micro luxury, making people feel that they are enjoying life with this tea. Luxury is a high-end level, which is in line with the consumer groups targeted by high-end tea, and can better satisfy consumers' face psychology.

　　Light luxury can go to the complex and stay simple, and use words to show the purity, delicacy and delicacy of the brand. Use brand+super graphics to increase the visual difference between different products and strengthen category memory. We should also think about how to design a ceremony for the product to meet the tone of the product and the sense of belonging of customers.

　　3、 Cultural details

　　Chinese tea culture has a long history. Ancient literati and writers cooked wine and tea, and recited poems against each other. In the minds of Chinese people, tea tasting is elegant. Therefore, in the high-end tea market, different regions have different tea cultures, and different varieties of tea have different planting cultures. The cultural connotation of tea affects the market value.

　　Therefore, in the design of high-end tea packaging, each type of tea must have its own culture in order to make its own brand known. Only by infiltrating the connotation of tea culture into the tea packaging can it be made into good tea.

　　In traditional culture, elements such as landscape, calligraphy, dragon and phoenix, cloud patterns, paper-cut, and Beijing Opera are all used in high-end tea packaging. Specifically, in the design of the packaging pattern, we can cut down the complexity and simplify it. We can use simple and clear abstract graphic creative methods to reflect the traditional Chinese art elements, so that the tea packaging design presents a simple, abstract and lively modern style, fully reflecting the individuality of tea packaging.

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