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source:other news release time:2022-12-20 Hits:
With the development of the times, people's aesthetic standards and requirements are constantly improving. Meeting people's aesthetic needs has become the main topic of food packaging bag manufacturers' design. In the past, packaging products that simply put a product photo can no longer meet people's aesthetic standards. They need more artistic forms of expression. Through the abstract approach, the product packaging is more artistic, leaving room for people to daydream.
The use of color: color plays an important role in the design of food packaging bags. Each color has its own meaning and emotion. It can radiate people's feelings and cause psychological resonance. The collocation of colors can make the picture vivid, harmonious and unified. Color has relatively fixed application rules in food packaging design; If this rule is not followed, it is difficult to achieve people's psychological recognition and resonance. The use of * is more complementary color matching and color matching, and coordinated color matching can effectively enhance the product value.
Graphic and pattern design: Food can display the characteristics and essence of the product through the picture design of packaging. In the design of modern food packaging bags, the product is directly reflected in the picture. The use of graphics and patterns requires visual balance, which conforms to people's visual habits. The main and secondary performance is reflected in proportion and position. The overall picture should have a visual focus, so that consumers can first see this element when they are far away, and then attract them to see other parts of the package.
Logo and character design: characters account for a large proportion in packaging images. They are the main way and means to convey product information to consumers. They should give people a clear visual impression. The words in the design of food packaging bags should avoid clutter, and different types of products require different design styles. The font design of product packaging should be coordinated and consistent with the packaging picture, so that the product packaging can be integrated and visualized.
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